When someone gets your name in a referral, the first thing they do is look you up. If they find a half-finished profile, an old website or a listing with no reviews, the referral goes cold before the call. I work on all three pieces at once: your website, your BNI profile and your Google Maps listing.
You get the analysis of your business before you pay anything.
Premium website
Premium BNI profile
Google Maps
More calls and WhatsApp
BNI podcast = CEU
Givers Gain®
León, Guanajuato
Premium website
Premium BNI profile
Google Maps
More calls and WhatsApp
BNI podcast = CEU
Givers Gain®
León, Guanajuato
How I grow your membership
Three pieces. One path to your phone.
A referral usually passes through three places before it turns into a call: your BNI profile, Google and your website. If one of the three fails, the referral goes cold. That's why I work on all three together, at the same time.
01
Premium BNI profile
Where members decide whether to refer you
When a member, from your chapter or another one, wants to pass you a referral, your BNI Connect profile is where they see what you do and who you're looking for. I write it in full so they know exactly who to send you.
My Business, keywords and your ideal referral
TOPS and HORLI profiles filled in
Your personal LinkedIn and your Facebook business page linked
Testimonials requested from your fellow members
You get: better-targeted referrals, from your chapter and beyond.
02
Premium website
Where the referral confirms you're the right person
When the referral visits your site before calling, that's where they see what you do, who you've helped and how to reach you with one tap.
A clear offer and real proof: work, testimonials, reviews
WhatsApp and call buttons on every screen
Links to your BNI profile and your Google listing
You get: calls from people who are already convinced.
03
Google Maps
Where people who don't know you yet find you
Your Google listing brings you clients from outside BNI, and it shows reviews to the referral who's looking you up.
Categories, services and service area set up right
Photos, posts and replies to reviews
A ready-to-send message to ask every client for a review
You get: calls, WhatsApp messages and direction requests from people who found you on their own.
How they work together
You get referred at the meeting
Your BNI profile tells the member what to ask for on your behalf.
BNI profile
They search for you on Google
Your Maps listing shows up with reviews and photos.
Google Maps
They visit your website
They confirm you're the right person.
Website
They message or call you
The referral becomes an appointment.
Result
Then the cycle repeats: every client you close can leave you a Google review and a BNI testimonial, and the next referral arrives with more proof.
I measured it in BNI GuanajuatoOn September 22, 2026, I checked all 636 members of the 28 chapters in Guanajuato, one by one.
272 of 636have a Google Maps listing I was able to locate.
The rest doesn't mean they have none: it includes sites that were down, domains with nothing built yet and cases I couldn't confirm.
Results by type of business
Every business has its own pace.
An auto shop and an architecture firm don't sell the same way, so I don't start the same way with both. I order the three pieces by how fast your client decides, so you see the first measurable signal as soon as possible and grow steadily from there.
Quick purchase
Tires, auto shops, restaurants, salons, plumbers
Your client searches today and buys today. Whoever shows up first on Maps and answers fast wins.
1
Google Maps · calls and directions from people searching today
2
Website · WhatsApp, prices and hours in plain view
3
BNI profile · so your chapter refers you more often
First signal: calls, WhatsApp messages and direction requests from your Google listing.
Long decision
Specialized architecture, firms, consulting, industry
Your client compares, asks for references and takes time to decide. Here BNI is your strongest channel and your website works as a portfolio.
1
BNI profile · an ideal referral so precise your chapter recognizes it
2
Website · projects, case studies and process for whoever is comparing
3
Google Maps · reviews that back up what your fellow member says
First signal: better-targeted referrals in your chapter and requests for meetings or proposals.
Is your business somewhere in between? Most are. In your analysis I tell you which pace you're on and which piece to start with.
The three pieces in one package, plus the first year of domain, email and hosting. Everything you need so no referral gets lost between the meeting and your phone.
The three pieces in one package
Get referred. Get found. Get the call.
A premium website, a complete BNI profile and an optimized Google Maps listing, linked to each other so the calls and WhatsApp messages reach you.
See price in:
725
USDSpecial BNI price
Premium websiteCopy, structure and calls to action: offer, services, testimonials, process, FAQ and contact.
Premium BNI profileI write your BNI Connect profile: My Business, keywords, TOPS, HORLI and testimonials, with your personal LinkedIn and your Facebook business page linked.
Google MapsSetup and advanced optimization of your Business Profile: categories, services, description and service areas.
.com domain: 1 year includedValue $25 USD
Email on your domain: 1 mailbox, 1 yearValue $36 USD
Hosting: 1 yearValue $203.88 USD
Delivered in 5 to 7 business daysFrom the day I receive all your content.
We go over the analysis together and decide what to fix first. The call is for setting priorities.
03
Build and delivery
With the strategy set, I build the three pieces: website, BNI profile and Google listing, linked and ready to turn visits into clients.
How I work
The process
Five steps, and at each one you know what comes next. I don't write a line of code until we're clear on what it's for.
01
Discovery
I learn your business, your goals and who you sell to before writing a single line of code.
02
Strategy
I put together a clear digital plan, with the success metrics set from the start.
03
Design
I create screens that reflect your brand and lead visitors to message or call you.
04
Development
I build with current technology, clean code and a focus on speed.
05
Growth
I launch, measure and adjust so your investment pays off every month.
What they say
BNI members who've worked with me
Three members of the network, in their own words. They wrote in Spanish; the English is my translation.
Steve has a real differentiator for putting your products on the different platforms: he looks at platforms not only in Mexico, but abroad too.
Héctor VillamarBusiness owner · BNI
The analysis Steve sent me beforehand was very useful and thorough, a tool that let me structure my content with a strategy based on something real.
Lorenna J.Business owner · BNI
Steve understood perfectly what I couldn't explain clearly. He read exactly what my company needs to grow, using what he knows about the digital world.
Hugo ArreolaBusiness owner · BNI
About me
Steve Sullivan
Digital development · León, Guanajuato
I help businesses in Mexico grow online with concrete solutions and results you can measure. First I find what's missing, then we decide together what to do.
I'm a member of BNI Guanajuato in the digital development category, so I know the meeting, the referrals and the 60-second presentation from the inside. I work from León, with a presence in San Diego, and I serve members all over Latin America.
When your business needs more than the three pieces, this is what I do. Always in the same order: first I understand your business, then we decide what to build, and at the end we measure it.
Analysis and strategy
Before I propose a website or any tool, I analyze your business, your competition and your market. That way I know what goes first, what can wait and what isn't worth it yet.
CompetitionPrioritiesRoadmap
Technology consulting
I help you make good technology decisions, AI included, with the next few years in mind.
StrategyAuditAI
Web and app development
Fast websites and apps. From a landing page that converts to a custom platform, with speed, accessibility and SEO built in from day one.
SpeedUX/UIMobileMultilingual
Digital marketing
Real traffic and leads you can count. Local SEO, Google Business Profile, content and visibility in ChatGPT and other AI tools, measured with the metrics that matter.
Local SEOGoogleAIGA4
BNI education · CEU
Listen to the podcast. Earn CEUs.
BNI podcasts count as chapter education. BNI counts the time you listen: every hour is worth 1 CEU. A two-hour episode is worth 2 CEUs, and a three-hour one is worth 3.
60 min = 1 CEU
Add up what you listen to during the week. Every full hour is one CEU.
Ivan Misner: 5 episodes
The Official BNI Podcast publishes episodes of 12 to 15 minutes, in English. Five of them get you past the hour.
BNI México: 1 episode
Episode 200 of El Podcast BNI México runs 63 minutes, in Spanish. Listen to the whole thing and you have your CEU.
Log it
Enter your CEU in BNI Connect or in the app (My BNI Business). It goes straight into that week's PALMS report.
minutes
The Official BNI PodcastIn English · with Dr. Ivan Misner, founder of BNI
El Podcast BNI MéxicoIn Spanish · interviews with business owners in the network
The players always show the latest episode. Source of the rule: BNI Connect Support, BNI Slips Program Overview, which says: “Each hour you spend on Chapter Education is equal to one credit”. Checked on November 11, 2026.
Givers Gain®: the principle behind every interaction in the region's chapters.
Visitors
Want to attend a meeting to see if your category is open? Message me and I'll connect you with the right chapter.
My role in the network
I hold the digital development category in my BNI Guanajuato chapter. If you need a provider who understands how BNI works (referrals, metrics, the 60-second presentation), I'm here.
Category
Digital development · Local SEO · Google Business Profile
Experience
25+ years delivering digital projects for small and midsize businesses in Mexico and the United States.
Coverage
Based in León, with a presence in San Diego, CA, and members all over Latin America.
About results, BNI, CEUs and how I work. If your question isn't here, message me on WhatsApp.
01How soon will I see results?
It depends on your type of business. I deliver the package in 5 to 7 business days from the day I receive all your content. If your client buys the same day (tires, an auto shop, a salon), the first signal usually comes through Google Maps: calls, WhatsApp messages and direction requests. If you sell something people decide on slowly, like specialized architecture, the first thing that changes is the referrals from your chapter, which arrive better targeted. Either way, I show you what we're measuring from the start.
02Does listening to a BNI podcast count as CEU?
Yes. BNI counts podcasts as chapter education, and the rule goes by time: 1 hour = 1 CEU. A 2-hour episode is worth 2 CEUs and a 3-hour one is worth 3. You log it in BNI Connect or in the app, and it goes straight into that week's PALMS report. Source: BNI Connect Support.
03What is BNI and how does it work?
BNI (Business Network International) is the world's largest business referral network. It works through small chapters where each professional holds a unique category: one person per line of business. Members meet every week, exchange referrals and follow the Givers Gain® philosophy: those who give, receive.
04What are the benefits of joining BNI?
Steady, qualified referrals, a professional network that grows over time, a weekly networking discipline, training included and a presence in 78 countries. The difference from an ordinary networking group is that in BNI, referrals are measured.
05How does BNI membership work?
You apply to a chapter, you're interviewed and, if your category is open, you can join. You pay an annual membership plus a local chapter fee. You attend the weekly meeting, give and receive referrals and meet minimum metrics. It's a real commitment.
06What does BNI actually do?
It generates referrals between members. It's a disciplined structure with clear metrics, where every member gets clients through their network of trust.
07What's the real advantage of BNI?
Three things: exclusive categories (one person per line of business in each chapter, with no competition inside it), the Givers Gain® philosophy and a global scale with results you can measure.
08How many members does BNI have in Mexico?
According to BNI México, there are more than 8,029 networkers in 249 chapters across the country (checked on November 11, 2026).
09How do I join a BNI group?
You attend a weekly meeting of the chapter you're interested in as a visitor and check that your category is open. You fill out the application, go through the interview and the members vote on your admission. You get in by showing what you bring.
10Can I use BNI Connect without being a member?
No. BNI Connect is the internal platform where members log referrals, CEUs and thank-yous and look up the worldwide directory. It's only for active members.
11What's the real goal of networking?
Building relationships of trust that generate referrals over the long term. You help first, you give first, and the network gives back.
Ready for your referrals to find you?
Message me and we'll see what your online presence is missing.
